smooster Press

Software as a Service for Designers – Up to 30% Time Savingssmooster – for carefree web design

June 4, 2014 - Press Release

Software as a Service for Designers – Up to 30% Time Savings

Mannheim, Germany, 4 June, 2014: Website builders are very popular. They allow almost anyone to create a website without knowing anything about graphic design or website development. But what do professional graphic and web designers themselves use, who find the templates and specifications of these builders too rigid and the content management systems (CMS) such as Wordpress & Co. sometimes too cluttered? What do they use when they have to work on several website projects at the same time, when customers have very concrete ideas, and when time saved is money earned? 

The German startup smooster ( fills a gap by offering a Software as a Service solution that reduces the designer’s workload by up to 30 percent and at the same time makes the implementation of website layouts free and easy. In other words, smooster is a service and a content management system that makes it possible to implement website designs precisely and efficiently, producing websites that are distinct, freely designed and entirely different from prefabricated ones.

The smooster Service - More than Just a Content Management System

Since 2012 smooster has been implementing website layouts for designers. In order to do so, all the smooster team needs is a graphic design in Photoshop, InDesign, or Illustrator. Within ten days, the designer receives a ready-to-use website - including a client-friendly CMS. Recently, smooster started offering another feature, which especially web designers will appreciate: smooster allows them to integrate an already existing, static website into smooster and equip them with a CMS in no time. Thus smooster is suitable for graphic as well as web designers. The web software allows both of them to freely design and comfortably implement websites according to their client’s needs. smooster offers its professional Software as a Service (SaaS) from €9 per month. The price of an exact implementation of a website design can be as low as €399, which is a reasonable figure that designers can tell and charge their customers with a clear conscience.

“smooster works as a supporting framework for free web design”

“We put the needs and requirements of graphic and web designers first. It is also in this aspect that smooster works as a supporting framework for free web design. It allows you to focus fully on creating the website according to your client’s wishes. Everything else, especially the often tedious and time-consuming technical steps, are taken care of by us. There is nothing you need to install, set up or update with smooster. Because it is a Software as a Service (SaaS), smooster is already set up, up to date and ready to go. Furthermore, our CMS is not cluttered, easy to use and thus very user-friendly.” says Sebastian Maier, founder and CEO of smooster.

smooster - Additional Features at a Glance:

  • Professional Software as a Service (SaaS) for graphic/web designers and web agencies

  • Complete freedom of design ­- put website designs online „1:1“, comfortably, without unnecessary compromises or technical barriers

  • Up to 30 percent faster - optimizing the workflow of (web) designers

  • Implementation of layouts (Photoshop, InDesign, Illustrator) at a fixed price within 10 days as ready-to-use website incl. CMS

  • Web designers can quickly and comfortably equip static websites with a CMS

  • No additional hosting, no installation, no setup, no manual updates thanks to cloud concept

  • Reduced, clear, and client-friendly smooster CMS

  • Inline-Editing: direct website editing and maintenance according to the „What you see is what you get“ principle (WYSIWYG)

  • CI security: designer defines sections that can be edited by the client

  • Location-independent and collaborative workflow - thanks to multi-user access

  • Suitable for web projects of small and medium-sized enterprises with a

  • technical budget between €400 and €3,000

  • affordable business tool for graphic, web designers and agencies starting at €9/month. Manageable costs which designers can invoice to clients