CMS SEO Checklist for Designers
2013.09.30 by Sebastian Maier
Everywhere, you hear of SEO. By now, it is also clear to most people that it is important to optimize their websites for search engines. Sadly, the exact “Why?” and “How?” of the entire process can often only be understood when you are tackling the code behind the website.
WHY DO YOU NEED CERTAIN SEO FUNCTIONS? WHAT IS THE BEST WAY TO IMPLEMENT THEM?
In order for you, as a designer, to not have to tackle the code, your CMS should already cover the most important functions. Many SEO functions are possible using the most common CMS. If the basic version does not support search engine optimization, you can make adjustments by installing add-ons.
WHICH FUNCTIONS MUST A CMS CONTAIN, FOR YOUR CLIENTS’ SITES TO BE OPTIMIZED FOR SEARCH ENGINES?
We have summarized the most important points in a checklist that you can download for free at the end of this blog post.
Here are the most important items your CMS should cover:
Options for each page in the CMS
It is important to be able to configure suitable settings for each subpage. Thus, the pages have a good ranking in the search engine based on their contents. For the searcher, it must become immediately apparent in the search results, what the website is about, so that he can click on the site and get more information there. Therefore, the CMS should offer the possibility of being able to set options like keywords, the meta description and the title tag for each page.
Configuration options of the CMS
These functions show the search engine which contents it may include in its index and which it may not. Better communication between the CMS and the search engine leads to better indexing of the site. The CMS should be developed in such a way that it structures the pages in a manner optimized for search engines. This includes a customizable robots.txt file or a folder system, which leads to a ‘cleaner’ address bar.
Automatic functions of CMS for better communication with search engines
An ordered structure of the pages in relation to each other, which is automatically mirrored by the CMS in a sitemap that can be understood by the search engine, also ensures better communication between the page and the search engine.
Other points like automatic recognition of dead links, structured data or functions that support high page speed are also important. You can find a detailed listing of the functions that a CMS should offer for search engine optimization in the checklist below.
You can use the checklist to ensure that all relevant SEO functions are fulfilled during your next project. You or your programmer can find out which CMS best suits the project without difficulty.
We make no claims that this checklist is absolutely complete. If you have suggestions for improving this checklist, then please let us know.
How have your experiences with SEO customizations in the CMS been?
Which parts of the checklist are you already implementing?
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