3 Types of High-resolution Videos in Websites That Rock
2014.04.30 by Sebastian Maier
Animated images, with or without sound, transport more information and emotions than purely static pictures. Thanks to increasingly more powerful internet connections and improved options for implementing websites since HTML5, it is becoming increasingly simpler, nowadays, to integrate large, high-resolution videos into websites.
These videos are mostly played directly in the website and the main eye-catching feature of a website directly in the header or, at least, the upper section of the website.
With videos, you can specifically emphasize different things within the website. They do not always fulfill the same purpose in a website or become integrated in the same manner. Here, you can now know more about three popular options for deploying videos in websites. In the following examples, videos are deployed in order to convey information, emotions or personality.
For products like online services or apps, short description videos are available. In this way, the visitor can experience the product in action and find out, whether it is interesting to him personally. Since, apart from emotions fitting for the product, concrete facts about the product also have to be presented in these videos, you also have to work with speech and music mostly. Therefore, the videos are often displayed as an overlay in an internal or external player, while the rest of the website is darkened.
A trend that already started last year and will continue this year is the use of expansive videos in the header of the website. These videos play automatically when the website loads, run in the background and are soundless. With these videos, emotions that underline the contents of the website, can be transported. They mostly run in slow motion, so that the visitor can view the video and also pay attentions to the text on the video at the same time.
Whether on a team page, a job site or among the speakers at a conference, where people are in the spotlight, we like to sea authentic faces. These four websites use videos, both with and without sound, to present the people behind the contents and make them more genuine.
Are you currently planning a website with a video? You only need HTML and CSS to create websites in smooster. While implementing websites for designers, we use current web standards and can also integrate expansive videos directly into the website using HTML5. As part of the content, you can integrate videos via a YouTube or Vimeo link.
What do you think of the use of videos in web design?